Friday, December 5, 2014


By Sam Piha

Sam Piha
For those who are attending the How Kids Learn IV conference next week, you are invited to participate in real time through social media using the hashtag, #HKL4. Use this hashtag when posting your comments and photos. For those not attending, you can still register or peak in by clicking the hashtag on any of your social media accounts. 

Follow us on: 
Instagram: @LIASproject
- Twitter: @LearninginAS
- Facebook:

We interviewed our social media expert, Max Piha, and you can find his answers to a couple of our questions below. 

Q: What does the hashtag do? 
Max Piha
A: Hashtags are used to group content regarding a common topic. When clicked on, you will be taken to a feed of all other posts that include the given hashtag. For example, see the posts that included hashtag #HKL3 from last year's conference: - This year we want to have as many posts with #HKL4 as possible so that during and after the conference, people can go back and see who was at HKL4, who was speaking, what the workshops looked like, etc.

Q: To follow #HKL4 on Twitter, do I need a Twitter account? If so, how do I get that?  
A: You do not need a Twitter account to view the feed of all posts under the hashtag. You can just click on to follow the feed. But in order to add to the feed, you will need to set up an account.

Q: If I want to view photos from the HKL conference on Instagram, do I need an account or only a link? 
A: Public Instagram accounts can be seen by anyone. Take for example. Anyone can see my profile, but in order to follow me, anyone else, leave comments, like photos, post photos etc., they will need an account.

Q: There is growing interest in using social media for non-profit work. What do you think is the most effective use?
A: I think there are a variety of uses, but most importantly, giving your organization an outward facing, fun, social appearance, plus getting in touch with partners and like-minded people and organizations/brands.

Q: If I want to use social media for my non-profit work, what questions should I consider first? 
A: Determine how much time a week are you willing to dedicate towards social media. Also, how much money, if any, are you willing to spend on advertisements or agency/consultant level help to get you started or to run completely.

Max Piha graduated from the University of Washington with a major in communications and a minor in Spanish. He serves as a Temescal Associate responsible for the design of our digital badges and the use of social media. Max is also a very successful club DJ, using the name DJ Mackswell, and you can view his work and hear unique mixes by going to this link:

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